Creative Director of Digital Marketing

Walkner Condon Financial Advisors is currently seeking an experienced and creative Director of Digital Marketing to oversee our digital campaigns. In this position, you will be responsible for the management of all digital platforms, including developing strategies to increase traffic, establishing schedules for the release of Walkner Condon curated articles or blog posts, and monitoring performance to measure the success of the campaign. When you find dips in performance, you must make adjustments as necessary. You will also make our advisors accountable in content development to ensure they meet departmental goals and deadlines. You will work closely with one of the managing partners on strategy and will report directly to them. This presently is a one person department but could grow to a team in the future.

This is an in-office position at our Madison, WI location with 40 hours a week for expected availability during normal business hours. Remote work options will be granted on request, but will not be guaranteed nor frequent.

The salary range for this position is $70,000 - $90,000 plus benefits, including 401(k) plan with employer match.

Digital Marketing Manager Duties and Responsibilities

• Oversee management of updates, design, and user experience on all digital channels
• Monitor daily messaging and posts
• Develop effective, cohesive, and engaging brand messaging
• Conduct and report analysis of site and social traffic
• Establish and monitor ROI and KPIs
• Create, maintain, and implement digital marketing and editorial calendars

Digital Marketing Manager Requirements and Qualifications

• Bachelor's degree in marketing, communication, or related field - experience working in the financial advisory field or equivalent experience is a plus
• 7+ years of experience in marketing; with at least 3-5 years in digital marketing
• Solid understanding of eCommerce, PPC, SEO, and SEM
• Knowledge of media editing software (photo and video), we execute a video podcast and YouTube videos so you need to have experience with these mediums
• Working knowledge of Wordpress
• Knowledge of utilizing email marketing, we use MailerLite
• Demonstrated ability to develop and execute sales and marketing strategies including the use of tracking software such as SEMrush
• Excellent communication skills
• Familiarity with analytical tools, such as Google Analytics and Webmaster Tools

Interested in this opportunity? Email Clint Walkner at clint@walknercondon.com with a cover letter and resumé.