Mary Lou Daly (CFP®, CPA)

Mary Lou Daly focuses in the
following client markets or areas of practice:

  • Estate & Generational Planning Issues
  • Financial Psychology/Coaching
  • Fixed Fee (Subscription, Retainer, etc.)
  • Hourly
  • Retirement Planning & Distribution Rules
  • Women's Financial Planning Issues

Planning Specialties

Mary Lou is the founder and owner of Daly Financial Coaching, a Registered Investment Advisor (RIA) regulated by the state of North Carolina. She is a Certified Public Accountant (CPA) and a CERTIFIED FINANCIAL PLANNER™ professional. Daly Financial Coaching offers comprehensive financial planning and financial coaching services.

With over three decades of experience in the financial industry, Mary Lou brings a wealth of knowledge and expertise to her practice. Before joining Bragg Financial Advisors, she had her own individual income tax practice, Daly Financial Books, providing tax services to various clients, including other solo CPA practitioners. Mary Lou began her career at Price Waterhouse, working in their tax department while pursuing her Master's in Professional Accounting with a concentration in tax from the University of Hartford. She spent 13 years at Bragg Financial Advisors, where she served as the Director of Planning, a Client Advisor, and a member of the Leadership Team, providing retirement, estate, investment, tax, and financial planning services to clients.

Mary Lou's passion for financial education stems from her upbringing by her father, a Presbyterian minister, and her mother, a teacher. This influence has guided her commitment to educating individuals and couples on financial literacy.

Additional Information

Originally from Huntington, West Virginia, Mary Lou earned her BA in Economics from Davidson College in 1988 and her North Carolina CPA designation in 1989 and her CFP license in 2011. She is a member of the North Carolina Association of Certified Public Accountants and the AFCPE.

In her free time, Mary Lou enjoys reading, playing on Lake James, hiking, pickleball, and learning more about how our money beliefs impact our finances, and how our lifestyle impacts our chances of Alzheimer's.

NAPFA Start Date

June 05, 2024

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Disclaimer: Limitations. This list only serves as a resource to assist an individual in identifying a potential advisor for their review and consideration. The appearance of an adviser on the list is not endorsement by NAPFA of that advisor's services. There can be no assurance that you will experience a certain level of results or satisfaction if you engage a listed advisor. Except for the NAPFA membership fee, the listed advisor did not pay NAPFA a separate fee to appear on the list.
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Disclaimer: Limitations. This list only serves as a resource to assist an individual in identifying a potential advisor for their review and consideration. The appearance of an adviser on the list is not endorsement by NAPFA of that advisor's services. There can be no assurance that you will experience a certain level of results or satisfaction if you engage a listed advisor. Except for the NAPFA membership fee, the listed advisor did not pay NAPFA a separate fee to appear on the list.

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This Office

91 Memory Lane Nebo, NC 28761-6796 Phone: (704) 593-6945