NAPFA Spring 2023 National Conference Speaker

Abel Soares III and Sadé Soares are co-owners of Hui Malama Advisors, the parent company of subsidiary firms which provide holistic financial and psychological services. Sadé holds a PhD in Clinical Psychology and has earned her Certified Financial Therapist-Level I™ credential. Sadé is amongst the less than 1% of individuals in the US who holds a doctorate degree in psychology. Sadé has a background in leadership, consulting, and psychotherapy within large governmental agencies as well as psychotherapy in community mental health and hospital settings. Over time, Abel noticed that psychological barriers limited his clients’ implementation of financial plans; and Sadé noted that financial stress significantly impacted her clients’ mental health. Together, they founded Hui Malama Advisors with the goal of addressing this gap in their respective fields and service delivery. They have since been combining their shared expertise to provide holistic financial planning and financial therapy to their clients.