Advanced College Funding Strategies For Business Owners and High-Income Earners

Your business-owner client doesn't qualify for financial aid. College costs at elite universities will exceed $100,000 for one year of undergrad by 2025. So now what?

This session focuses on education planning strategies for business owners and high-income earners. Learn how to help clients find schools that offer the most scholarships and how to implement powerful tax strategies, such as shifting income, gifting assets, and utilizing education tax credits like the American Opportunity Tax Credit (AOTC). You’ll also discover how to guide families through the financial application/approval process, helping them have important financial conversations with their children. Attendees will learn how to project a family’s out-of-pocket costs at specific institutions, create a smart lending strategy, and develop effective ways to strategically pay the college bill. Plus, learn how to verify that clients are not financial aid candidates and explore ways to negotiate with colleges for more free money.

Walk away with actionable strategies and visuals to share with clients and centers of influence.

Learning Objectives

• Understand how to determine which colleges offer scholarships and which ones do not.
• Understand the tax strategies available to cut the cost of college (gifting, income shifting, tuition reimbursement plans).
• Understand how to analyze, compare, and appeal financial aid award letters.