Content Marketing for Financial Planners: Four Ideas for Telling Your Story to Connect With Clients

In this session, Zoe Meggert, CEO of Perfectly Planned Content and marketing consultant, will be going over the tools every financial advisor needs to successfully kick off a content marketing strategy. The session will cover what content marketing is and why it's important for your business, how to create a sustainable content marketing strategy for your business,  how to develop a strong brand, building a winning content calendar, and ways to successfully recycle your content for a scalable strategy.

Learning Objectives:

1. Determine how to develop a marketing strategy built for long-term success
2. Learn how to build a content calendar that doesn't burn you out
3. Understand what elements go into a marketing strategy to create a scalable funnel