Scaling Your Personal Brand as a Solo Practice
Marketing can be overwhelming. From deciding how to market your practice, to creating the content, to getting enough time in the day to keep up, many advisors find themselves pushing it to the side to make way for other core areas of the business. There's also the question - do you build brand equity in your personal or practice brand? In this session, we'll dive into how to build your personal brand as financial advisors, and more specifically, as a solo practitioner.
Learning Objectives:
- Learn how to balance your personal and practice brand, and when and where it makes sense to double down
- Determine your personal brand’s North star and create your brand’s elevator pitch
- Determine how to build your personal brand without it being overwhelming or time consuming