The Diversity Quotient: The Market Within Your Marketplace

The industry has done a great job of establishing the “why” as it relates to diversity & inclusion, but the two key components that are missing are the “what” and the “how”. This session offers practical tools with a focus on establishing a diverse client base. Attendees will benefit from a deep-dive into the women, GenX, multi- cultural segments and learning how to build their brand creating a multi- generational/multi-cultural practice using prescriptive language.