The Power of Specialization
It takes courage and intentionality to shift from being a general practitioner to the heart surgeon of financial planners - the specialist and go-to expert for a smaller subgroup of clients. This session will highlight the many benefits of focusing on a very specific target market:
- More referrals
- Less competition
- Increased profitability
- A better client experience
- A well-informed marketing strategy
Jen will share concrete examples from her experience growing a practice serving Breadwinner Women Lawyers. You will have a chance to reflect on your own practice and think through how you can be more strategic in growing more efficiently and predictably.
- More referrals
- Less competition
- Increased profitability
- A better client experience
- A well-informed marketing strategy
Jen will share concrete examples from her experience growing a practice serving Breadwinner Women Lawyers. You will have a chance to reflect on your own practice and think through how you can be more strategic in growing more efficiently and predictably.
Watch for all the details coming on NAPFA 2022 Events
